Twinings

Challenge

The premium tea market offers growth potential as consumer tastes diversify. Twinings’ strategy focuses on combating commoditization by emphasizing quality and revitalizing tea’s image to appeal to younger demographics. Our challenge was to develop a B2B sales app empowering Twinings’ representatives to build stronger retailer relationships, facilitating the company’s entry into the UK’s competitive coffee house market while adapting to evolving customer preferences.

Results

The redesigned presentation tool for Twinings’ mobile sales team significantly boosted performance. Client engagement during presentations increased by 30%, while successful pitch meetings rose by 25%. The streamlined tool reduced preparation time by 40%, enabling 15% more client visits per week. These improvements demonstrate the project’s success in enhancing Twinings’ sales process and brand representation.