Challenge

As a Product Design Lead at TouchNote, I faced several challenges. These included driving membership growth through data driven value propositions, enhancing user engagement by redesigning key product flows, and launching a multi million pound eCommerce expansion. Additionally, I worked on boosting feature adoption and improving customer experience by optimising touchpoints and reducing complaints through shipping redesigns. heehhe

Results

Throughout my tenure, I delivered significant results. I achieved a 400% growth in membership conversions and an 8% increase in the App Open to Send Rate. The e-commerce expansion accounted for 10% of total orders in its first week. I also boosted feature adoption with a 30x increase in new reminders and improved our Trustpilot rating from 3.8 to 4.4. Lastly, I reduced deliverability complaints from 20% to 5% by redesigning the shipping process.