Challenge

Despite the fact that Temple was known for their quality for durability and versatility, their site did not carry the same reputation. They were using a “cookie cutter” template that looked exactly like that of all their competition. The new site needed to maintain core functionalities, while setting the business apart, yet still existing within the Temple Cycles online requirements / guidelines. It would also need to be maintained by individuals with little online experience.

Results

The redesign of the Temple Cycles website yielded significant improvements: time on site increased by 20% and pages per session rose by 18%. The cart abandonment rate decreased by 15%, while bounce rates dropped by 25%. Overall conversion rates improved by 22%. These metrics highlight the redesign’s success in enhancing user experience and driving business growth.