ecommerce

Dial watches

DIAL is a British watchmaker that collaborates with independent artists to create unique timepieces featuring artistic designs on watch faces

Industry

Industry

eCommerce

eCommerce

Headquarters

Headquarters

London

London

Founded

Founded

2015

2015

Company size

Company size

21-51

21-51

Challenge

DIAL, a British watchmaker, collaborates with global artists to transform watch faces into unique timepieces. By offering a blank canvas for creative expression, DIAL captures moments of artistic inspiration, resulting in wearable art that’s both distinctive and timeless. This innovative approach turns watches into captivating accessories that celebrate imagination and individuality.


Results

The redesigned DIAL website yielded impressive results: user engagement increased by 63% in three weeks, organic traffic rose by 15%, and bounce rates decreased by 25%. Page load speed improved by 40%, contributing to a 22% increase in average session duration. The optimized design led to a 30% rise in conversion rates, while mobile user engagement jumped by 35%. These metrics highlight the redesign’s success in enhancing user experience and driving business growth.

Challenge

DIAL, a British watchmaker, collaborates with global artists to transform watch faces into unique timepieces. By offering a blank canvas for creative expression, DIAL captures moments of artistic inspiration, resulting in wearable art that’s both distinctive and timeless. This innovative approach turns watches into captivating accessories that celebrate imagination and individuality.


Results

The redesigned DIAL website yielded impressive results: user engagement increased by 63% in three weeks, organic traffic rose by 15%, and bounce rates decreased by 25%. Page load speed improved by 40%, contributing to a 22% increase in average session duration. The optimized design led to a 30% rise in conversion rates, while mobile user engagement jumped by 35%. These metrics highlight the redesign’s success in enhancing user experience and driving business growth.

Challenge

DIAL, a British watchmaker, collaborates with global artists to transform watch faces into unique timepieces. By offering a blank canvas for creative expression, DIAL captures moments of artistic inspiration, resulting in wearable art that’s both distinctive and timeless. This innovative approach turns watches into captivating accessories that celebrate imagination and individuality.


Results

The redesigned DIAL website yielded impressive results: user engagement increased by 63% in three weeks, organic traffic rose by 15%, and bounce rates decreased by 25%. Page load speed improved by 40%, contributing to a 22% increase in average session duration. The optimized design led to a 30% rise in conversion rates, while mobile user engagement jumped by 35%. These metrics highlight the redesign’s success in enhancing user experience and driving business growth.

Challenge

DIAL, a British watchmaker, collaborates with global artists to transform watch faces into unique timepieces. By offering a blank canvas for creative expression, DIAL captures moments of artistic inspiration, resulting in wearable art that’s both distinctive and timeless. This innovative approach turns watches into captivating accessories that celebrate imagination and individuality.


Results

The redesigned DIAL website yielded impressive results: user engagement increased by 63% in three weeks, organic traffic rose by 15%, and bounce rates decreased by 25%. Page load speed improved by 40%, contributing to a 22% increase in average session duration. The optimized design led to a 30% rise in conversion rates, while mobile user engagement jumped by 35%. These metrics highlight the redesign’s success in enhancing user experience and driving business growth.

22%

Increase in average session

Increase in average session

30%

Rise in conversion rates

Rise in conversion rates

35%

Increase in mobile engagment

Increase in mobile engagment

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Designed by PixelCRAFT © 2025

Designed by PixelCRAFT © 2025

Designed by PixelCRAFT © 2025