Challenge

As a Product Design Lead at Countingup, I focused on solidifying user retention and modernising core accounting workflows. Key challenges included reducing subscriber churn, driving engagement with the invoicing tool to ensure it remained the central hub for user finances, and integrating AI-driven automation to provide smarter, contextual insights to business owners.

Results

My design interventions drove measurable business growth. I successfully reduced monthly MAS churn by 11% through targeted retention strategies. I also revitalised the core invoicing experience, driving a 15% uplift in invoice usage and increasing invoice customisation by 32%. Furthermore, I led the design of AI-powered 'Smart Suggestions,' which achieved a 34% Click Through Rate (CTR), validating the high demand for automated financial guidance.